Saturday, December 27, 2008
I don't hate /all/ TV ads. In fact, I don't even hate most TV ads: thanks to the wonders of Tivo, I don't even see all that many. For any ad to come to my consciousness, it needs to a) be repeated roughly 100 million billion times and b) pose some manner of inscrutable question.
Take, for example, Future86's caterwauling about the boons of bundling cable, phone, and internet, or Interactive Male's odd service*.
Or the above ad.
First of all, just who is this guy trying to kid with the "I can't get a date" routine? He's hott. Dullness comes off of him in waves like heat from the sand, but still... One expects some excitement when talking about how one fell in love. Except she's not much better. More bitter, but not more better. It looks suspiciously like she's been using her own features to grind whatever axe she's got going against the rest of the world. Perhaps -- like Mynheer with Vrouw van Winkle -- Joshua's emotional response to her is just to turn low-key and 'bide it out. I can only assume some incipient Carmelita Spats awaits us all in Utero...
Anyway, the Joshua "I can't connect" bit the ad is predicated on: I'm not buying it. I'm certainly not buying it if he has cojones enough to spread his legs like that and show off just what Tanya Lee is getting on a regular basis now that they're married.
Presumably. I mean, eHarmony.com has thinly-veiled Christian fundamentalist leanings -- they wouldn't match up teh Gays till the courts pointed out the 14th Amendment to them and suggested they open up a same-sex sister site** -- so one can only assume that Joshua's visible assets notwithstanding they pulled a Twilight and just held hands till they got hitched.
It makes me wonder how just pathetic the other 87 million people they claim to have connected are, since they won't let any of them on the air to describe the process. Cue Mort and Muriel Goldman's testemontial, I s'pose...
*Have you seen their new ad that covertly replaces the Hispanic guy (but nothing else) with yet another little white thing?
**Chemistry.com made great ad along those lines.